Lead – CRM Campaign Deployment & Lead Traceability

Work Model: Hybrid (3 days Remote / 2 days On-site in the office; specific days confirmed upon start)

We are seeking a Lead for CRM Campaign Deployment & Lead Traceability to drive the execution, monitoring, and optimization of end-to-end CRM operations across 12 international subsidiaries. In this role, you will lead lead-management tracking, build and customize email and push notification templates, manage active automation workflows, and ensure alignment with global central teams.

Campaign Management, Technical Execution & Steering

• Template Creation & Customization: Design and adapt templates in line with brand identity and strategic objectives for 12 regional subsidiaries.
• Technical Development: Utilize JustRelate to build templates, leveraging inline HTML, CSS, and SQL to customize email content and modify existing layouts where necessary.
• Multi-Channel Deployment: Implement email campaigns and app notifications via CMB and Salesforce.
• Automation Oversight: Continuously monitor active automation workflows (emails, push notifications) to guarantee optimal operational performance.

• Partner on technical requirements with the central team to maintain global standards and best practices.
• Work closely with the corporate team responsible for CRM
• Attend business alignment and technical coordination meetings as required.

• Oversee end-to-end lead management, including data mapping, testing, and continuous tracking of lead collection via Rlead and Salesforce.
• Document CRM workflows and processes to support scalability and reusability across markets.
• Propose new CRM initiatives and automated triggers to boost customer engagement, conversion rates, and retention.
• Track campaign KPIs, analyze performance metrics, and identify actionable optimization insights through A/B testing, advanced segmentation, and dynamic personalization.
• Guide and support internal Alpine teams through the creation, execution, and deployment of email marketing and client communication actions; actively participate in central team enablement/training sessions.

• Hands-on experience with CRM/automation platforms (Salesforce, JustRelate, CMB), basic SQL query writing for segmentation/personalization, and proficient HTML/CSS for custom template editing.

• Functional understanding of lead flow, data mapping, and system integration testing (e.g., Rlead to Salesforce).

• Proven ability to run A/B tests, analyze campaign deliverables, and turn data into campaign optimizations.

• Strong communication skills to liaise effectively between central corporate teams and regional business units.

• English: business level, French: will be a plus

• On occasion (e.g., select public holidays or the end-of-year period between Christmas and New Year), operational coverage may be required. The service provider will be notified in advance with reasonable notice.