Automotive Lab Sales Roles & Responsibilities

• Responsible for driving business growth by promoting specialized laboratory testing services—specifically Metrology, Mechanical Testing, Climatic/IP Testing, Vibration Testing, and Electrical & Electronics (E&E)—to clients in the automotive industry.

• Strong technical understanding of testing environments, industry standards, and customer requirements, combined with sales acumen and relationship-building skill.
• Identify, qualify, and acquire new clients including OEMs, Tier-1/Tier-2 suppliers, automotive electronics manufacturers, and R&D centers.
• Promote a comprehensive range of laboratory services:
  
  • Metrology (dimensional inspection, calibration, Q&DT, CMM services)
  
  • Mechanical Testing (tensile, compression, fatigue, hardness, impact, material characterization)
  
  • Climatic & IP Testing (temperature/humidity cycling, thermal shock, dust/water ingress IPx testing)
  
  • Vibration Testing (sine, random vibration, shock, combined environment)
  
  • Electrical & Electronics (E&E) testing (EMC/EMI, functional testing, electrical endurance, component reliability)
• Prepare quotations, technical proposals, and commercial offers tailored to customer specifications.
• Achieve assigned sales targets through structured pipeline management and strategic account planning.
• Client Relationship Management: Act as the primary interface between customers and the R&D lab teams.
• Support customers in selecting appropriate testing methods based on standards such as ISO, ASTM, IEC, SAE, LV124/125, and OEM-specific test plans.
• Monitor ongoing projects, ensuring timely execution, sample coordination, and delivery of final reports.
• Build long-term relationships by providing consistent technical and commercial support.
• Market & Technical Expertise: Maintain up-to-date knowledge of automotive testing requirements, regulatory changes, and industry trends.
• Understand customer pain points related to product durability, compliance, validation, and reliability testing.
• Provide internal feedback regarding new market opportunities, competitor activities, and service expansion areas.
• Internal Collaboration: Work closely with laboratory engineers, metrology specialists, program managers, and project coordinators to ensure project feasibility and accuracy of proposals.
• Support marketing by participating in trade shows, technical seminars, and promotional initiatives.
• Contribute to budgeting and forecasting based on real-time market data.
• Equivalent technical experience in automotive testing may also be considered.
• Experience with testing equipment or services such as environmental chambers, vibration shakers, and E&E test systems is highly preferred.
• Strong understanding of testing standards (ISO, IEC, SAE, ASTM, OEM specs).
• Skills: Ability to explain technical test methods to both engineers and purchasing teams.
• Strong communication, negotiation, and presentation skills.
• Ability to manage a territory, prioritize leads, and close deals independently.
• Proficiency in CRM platforms and Microsoft Office tools.
• Key Competencies: Technical aptitude and analytical mindset; customer-driven and solution-oriented.
• Strong organizational and project follow-up skills; customer communication and consultative selling.
• Ability to work in a fast-paced and deadline-driven environment.
• Promoting the lab services through the region and achieve a sales target